You can add specific customer groups to differentiate or segment your customers. As this feature is not necessary to use, it may come handy in several situations.
In order to add a customer group, click on the "CUSTOMER GROUPS" link under "ADMIN -> Customers" from the admin menu:
Once you navigate to this page, you will see the following screen:
When you click on the "Add Group" button, you will be redirected to the page where you can add your customer group:
When you fill in the fields and click on "Add Customer Group", you new group will be added.
In order to add a customer to a created group, please goto the "CUSTOMERS LIST" page under "ADMIN->Customers" and click on the edit icon near the customer you want to add:
Once you go the the "Customer Edit" page, you can see the "GROUPS" field where you can add groups to your customer:
In the "Customers List" page, you can filter your customers according the customer groups from the filter area: